Infopartnering: The Ultimate Strategy for Achieving Efficient
Consumer Response
de Andre J. Martin
Présentation de l'éditeur
"André has done a great
job of describing a future world in which
we harness the power of technology and cooperative
relationships to become as efficient and
consumer-focused as possible."
—Jerry Golub, Director, Trade and
Inventory Effectiveness, Price Chopper Supermarkets
"Correctly
defines linkage between suppliers, retailers,
and customers and provides a sure-footed
road map to reduce costs at each level.
A viable alternative to those Non-ELDP operators
who are scurrying pell-mell toward CRP but
giving up the farm to do it."
—M. Davis Herriman, Vice President,
Grocery Operations, Giant Foods, Inc.
"Finally,
a book that demystifies the ‘how-to’s’
of ECR. Infopartnering is a must-read for
any Senior Manager truly dedicated to making
ECR a reality." —Daphne
Perry, General Manager, ECR, H. J. Heinz
Company of Canada, Ltd.
"André
Martin has provided the experienced as well
as the novice logistician with a valuable
insight into ECR.
Infopartnering is not business as usual,
but a unique, value-added approach to meeting
customer requirements." —Joseph
Andraski, Vice President, Sales & Integrated
Logistics Division, Nabisco Food Group
"Infopartnering
will help drive the implementation of new
infopartnering techniques such as continuous
replenishment to better manage the distribution
pipeline for greater consumer value."
—Ralph Drayer, Vice President, Product
Supply-Customer Development, Procter &
Gamble Company
